Understanding the Mere Exposure Effect: How Familiarity Shapes Preferences
The mere exposure effect reveals that we tend to develop [...]
Understanding the Priming Effect: How Subtle Cues Influence Behavior
The priming effect is a fascinating psychological phenomenon where exposure [...]
Ego Depletion: Why Mental Fatigue Affects Decision-Making
I would like to introduce to you today another concept [...]
Understanding Substitution: How Our Minds Take Shortcuts in Decision-Making
In Thinking, Fast and Slow (https://amzn.to/3UocTpu), psychologist Daniel Kahneman introduces [...]
